Demographic data twinned with market maps can form the basis for very successful planning appeals as the following case study shows.

Cinema planning appeal case study: A cinema operator in the south east of England wanted to appeal against a planning application for another cinema about 5 minutes drivetime away that was backed by the local authority.

To support our client’s case we identified where the current cinema goers were coming from and mapped them so showing the catchment area. We then identified all of the other cinemas in the area and totalled the number of available screens. More on Winning Planning Appeals with Demographics