In Part 1 of the sample marketing plan, you saw a sample of the first half of an informal marketing plan that will help you make some decisions about how to attract more customers to your restaurant. Below is the rest of that marketing plan sample.
2c – Competition

Because our concept is unique to this area, we do not have any direct competition. However, we do have indirect competition which may attract the same demographics. These restaurants are listed below.

? Drive-in Burger Restaurant – Pet owners frequent this drive-in restaurant because there is outdoor seating available which means their pets can be with them as they eat. However, the quality of the food is only average, and the customer service is very limited. No food choices are available for the dog.
More on Sample Marketing Plan Part 2

Marketing plans can be hard to write, especially without some guidance. Below you’ll find a sample marketing plan created for a start-up restaurant. This is a very basic marketing plan, so it does not include graphics or as much detail as investors might want to see. However, it would work nicely as a guide to help you create a marketing plan for your personal use. This sample plan follows on from the article discussing elements of a restaurant marketing plan part one and part two.
1. Executive Summary

People & Their Pets Outdoor Cafe will provide a unique dining experience for consumers. By allowing diners to bring their pets to the restaurant and by serving both human and pet food options, the restaurant will be catering to a growing number of pet lovers who do not want to leave home without their beloved companions. More on Sample Marketing Plan Part 1

In Part 1 of this article, we talked about why you need a strong marketing plan and some of the elements you need to include. In Part 2, we’re going to look at some of the other elements your plan needs if it’s going to successfully guide your restaurant into a profitable future.

Marketing Strategy
The next big thing that needs to be included is your marketing strategy. While some of the other elements could be a little vague, you really want to be specific here about how you’re going to sell your business to customers and what channels you think will work best in reaching those customers. More on The Elements of a Good Restaurant Marketing Plan Part 2

Before you open the doors of your new restaurant, you need to have one thing already in hand if you want a good chance of succeeding. And that one thing is a marketing plan.

The main idea of a marketing plan is to help you figure out who your market is going to be. Without this information, you’re not going to know how to position your business, how to advertise effectively, even where to send marketing materials. You could end up wasting a lot of time and money with poorly planned marketing campaigns, and you stand a much better chance of being one of the millions of restaurants that goes under in its first year. More on The Elements of a Good Restaurant Marketing Plan