Marketing your health club or spa – or planning to add a health and fitness club or spa to your business?

During the last few years many hotels have added spa facilities to their health and fitness clubs, whilst private health and fitness club operators have toyed with the idea of adding spas too.

On the face of it, these two facilities are somewhat complimentary but an essential question is: ‘Should the two facilities should be marketed to the same people in the same way?’ More on Comparing Health and Fitness Club & Spa Markets

Health and fitness club operators can now get a new free marketing guide showing how they can get more members for their clubs by better understanding their existing members.

Operators can see which members may cost up to 9 times less to recruit, see how to recognise whether mailings or door drops are the most appropriate promotional method to use within different parts of their catchment areas, find out where to target their marketing message and get a new tool that will enable them to track the effect of their competitors’ marketing activities.

This is the first time that these methods, based on over eleven years experience in the industry, have been shown to operators in such a comprehensive presentation.

Learn how you can increase your membership by using your existing members data here.