Development
All about developing hospitality, leisure and tourism businesses

All about developing hospitality, leisure and tourism businesses
There are many reasons why businesses achieve less than they should – poor planning, lack of resources, unfocussed marketing, a disconnect between the product offered and market requirements and even poor products in some cases.
But one key factor that rarely seems to get the attention it deserves and seems to be holding back so many businesses is:
Are you wondering where to open a new restaurant, retail store, health club or even a garden centre? Well as everyone will tell you location is the key. This is great advice except that what is frequently missing are the reasons why one location is better than another.
Restaurant, retail, health club and shop planning decisions are the main decisions ever taken in a business and a simple tool, a market map, will help you make a better decision and reduce your development risk.
If you're at the initial planning stages of a new hotel, restaurant or leisure project, this thought is for you. Hotel marketing guru Melvyn Greene had a very simple guide that he used to get and keep projects on track,