Why use demographics in business planning you may ask. But I believe the real question is – why not use them?

All good businesses are built around their customer and using demographics as a business planning tool for any B2C (business to customer) operation puts the potential customer at the heart of the business planning process – whether it is a health club, spa, retail unit, restaurant or any other consumer focussed business. Demographics are simply known details about people. More on Business Planning with Demographics